
There are a number of tools you can use to analyze your web site’s traffic but they fall into two primary categories – Web based tools and Server based tools. What’s the difference and how can they affect your sites stats? Read on…
A little bit of everything else.
There are a number of tools you can use to analyze your web site’s traffic but they fall into two primary categories – Web based tools and Server based tools. What’s the difference and how can they affect your sites stats? Read on…
Social Media experts will expound upon the virtues of Twitter in terms of your online marketing strategy. There is no doubt that Twitter can help expose your product or service to thousands of new prospects if you use it right. The question is, will you use it at all? Let’s discuss the advantages of Twitter […]
Once you have a good converting site live – one that utilizes all the strategies that we’ve discussed so far – it’s time to start driving traffic to it. The primary ways of driving traffic are: Search Engine Optimization (SEO) Pay Per Click (PPC) Social Media Marketing Press Relations (PR) Affiliate Marketing Strategic Partnerships Email […]
Virtually anything on your site can potentially affect your conversion rates. Different headlines, pictures, calls-to-action, etc., can all affect your conversion rates positively or negatively. You have to start with your best guess for each of these but after that, you can be very scientific in discovering the most effective combination. Google Website Optimizer let’s […]
In order to measure conversion rates, you need a type of conversion that is measurable online. Contact forms, email list sign-ups, and online sales are good examples of conversions that can easily be measured online because you can count the number of responses or sales you get. The other thing you need is a good […]
Great marketing copy inspires, motivates and almost compels users to take action. It does such a good job of talking to your customers core needs and concerns that they literally love you just for writing it and feel excited by the possibility that you can satisfy their need. How do you do that? Here are […]
The intro text on your site needs to immediately capture people’s attention and give them a reason to read more. It shouldn’t be a book, more like a sentence or two that pulls them in. The majority of visitors will take a quick look at your site and go elsewhere. If you use Google Analytics, […]
Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the […]
The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don’t know you or haven’t been referred to you by someone they trust, they have no idea if you are a “dog” or not. […]
When running an online store with WooCommerce, security isn't just important — it’s essential. Customers trust you with sensitive information… more
Have you ever visited a website and noticed that updates don’t seem to show up right away? Or maybe a… more
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