Category: Potpourri

A little bit of everything else.

Who Is Visiting Your Website? Anonymous Visitor Detection Software Review

Who is visiting the website? Learn about anonymous visitors.

How Anonymous Visitor Detection Works. This is where Anonymous Visitor Identification (AVI) software comes into play. This technology revolves around the user’s IP address so it’s useful to have a little background about IP addresses and how they are assigned.

Don’t Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it gives is interpretive and not always beneficial from either a user experience standpoint or a search engine ranking standpoint. In this article we look at a newer tool by Google, TestMySite. TestMySite purportedly analyzes the […]

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers desktop and mobile recommendations and is the oldest and most-used while TestMySite is a recent addition that only tests the mobile version of your site. There are a few serious misconceptions about these tools which […]

A Scientific Approach to a Better Online Lead Generation

Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of […]

Principles of Social Networking Success

Would you like to grow your FaceBook likes? Do you want more Twitter followers? Regardless of the social network you are targeting, these principles will help you grow awareness and increase traffic to your website and business. Add Value The number one principle is to always add value. Whether you are writing a blog post, […]

Selling Ice Cubes to Eskimos

The saying “he could sell ice cubes to Eskimos” is usually said with one part envy and one part disdain. The ability to sell, whether it be your services, your company’s products or an idea is an important skill and people that do it well are often very successful. It’s one of the most essential […]

Starting a New Business

Many people feel that having a job at a good company is one of the most secure forms of income and that working for yourself is one of the least secure. I’ve always felt the exact opposite. Having a job is like having only one customer. All of your eggs are in one basket and […]

5 Challenges with Offshore Development

The world is getting smaller and it’s easier than ever to hire people from other countries. Websites like oDesk make it easy to find developers, Skype and email make it inexpensive to communicate and PayPal makes it convenient to pay them. So, what could go wrong? Unfortunately, a lot. It would be easy to think […]

Case Study: Impulse Advanced Communications

We recently launched a new site for Impulse Advanced Communications, a local voice and data services provider, and I thought it would be educational to review the project and look at the results of putting into practice all the things I’ve been writing about here for the last several months. First of all, it’s important […]

7 Steps To Better Email Newsletters

If you want your email newsletter to be opened and read, follow these simple tips… Frequency of Emails. Current trends show that emailing between 1 and 3 times per month is the optimal number. Less than that, and you may lose opportunities. If you email more frequently, you run the risk of annoying your customers […]

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